Continuing from last week’s blog, understanding basic technical SEO for website owners can be difficult to grasp, so we broke it down for you! Let’s dive into what other important technical SEO tasks you should be incorporating into your site!
If you find yourself with multiple domains, make sure you know what each of the additional domain names is doing. Otherwise, you may find yourself in a bit of a pickle with parked domains that are leading to nowhere. If the domains redirect to your website, be careful not to have any duplicate content! Cleaning up the mess and overlooking it will help destress this issue in the future.
The Architecture of the Site
Having a website that is organized is key for SEO because guiding your visitors through a well-designed and structured website will help Google index and deliver your hard working content to a wider audience.
One of the most sinful SEO tactics you could do to your visitors is lead them to a 404-page error. We just hate to see that! A neat way to revive a dead page is adding some helpful links, navigation, site search functionality, and contact options to keep the users from getting lost.
SSL protects your sensitive information across the world. If your website isn’t under an SSL, you can potentially lose users before they even get around your site due to a security warning on the top left of your browser. Installing an SSL certificate to your site should be a priority.
Add-ons, Plugins or Extensions
If you’re using a content management system for your website, chances are you’ve already installed a bunch of plugins or other extensions that you trust. We recommend installing Yoast SEO and All in One SEO to fully maximize and gain full control of the SEO and analytics functions on your site.
Keep your eyes out for part 3 of this series!