We’ve come to a point where implementing SEO should be the foundation of requirements for new websites. There was a time where people had thought a nicely designed website would instantly bring in more traffic. We have come across many businesses who spend most of their budget on building a website with little much left over to put into SEO. If you’ve recently built a website or you’re someone who has not yet implemented any SEO strategy for your site, we’ve written the basic checklist to help you get started.
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Start off by verifying Google Search Console, Bing Webmaster Tools, Google Analytics, and Google Tag Manager to your site. These essential tools are a great way to grasp analytical data that can help you plan ahead.
Google ranks web pages, not just websites. Sitemaps make navigating your site easier – this is an important way to communicate with search engines. A good XML Sitemap acts as a roadmap of your website which leads Google to all of your important pages.
Your Robots.txt is a text file webmasters create to instruct search engine robots on how to crawl & index pages on their site.
Mobile users are continually growing to the point that we depend more on our mobile phone than we do our desktop. Making your mobile site responsive and user-friendly should be the key element to gaining more traffic. Run your mobile site through Google’s mobile-friendly test and find out how to optimize your website.
Page titles or title tags are an HTML element that best describes the title of a web page. The title tags can typically be found on search engine results pages or also known as “SERPs” as the clickable headline above the URL and they are important for usability, SEO, and social sharing.
The meta description is a snippet made up to 160 characters which summarize a web page’s content; this can be a crucial SEO strategy for on-page SEO. Just like page titles, meta descriptions also will appear in the SERPs, under the title tag and URL.
Be sure to stay tuned for part 2 next week!