Search Engine Optimization is defined as “the process of raising the visibility of a web page, website or ecommerce store in the organic (un-paid) results shown to the users of popular search engines like Google, Yahoo and Bing” – but a good SEO specialist knows that business owners aren’t just looking to be on the front page of search engines – they’re looking to attract real, flesh-and-blood, paying customers!
In today’s world of social media madness, it has never been easier (or more important!) to engage with customers in a direct, one-to-one way, and reputable SEO firms understand the benefits gained by opening an honest dialogue with customers and potential customers on social media platforms. Optimization experts can work with business owners to respond to negative feedback in a useful way, to engage audiences with industry-relevant content, and to attract new business through promotions, discounts and storewide events.
Content has long been regarded “as king” in the SEO world, but many business owners are dismayed to find that the SEO company they’ve hired focuses on trying to “market” the existing content on the site. Smart strategists will work with a business to develop and post consistent content updates that are engaging, brand-friendly and customer-focused. This approach will serve to increase visibility in search engines in a natural and useful way, as customers searching for industry-specific information will be directed to posts, pages and newsletters that answer the very questions they are asking online.
SEO is more than just a marketing campaign – it is a branding technique. The work performed by an SEO specialist should focus on expanding the brand and on increasing revenue – not just on finding a way to get a site to the front page of Google. Find out how you can get the most out of your businesses’ SEO partner by giving us a call at 857.526.0096 today!
By Michelle Robertson