SEO Best Practices – URL Optimization

A URL (Uniform Resource Locator) specifies where an identified resource is located. It is a human-readable text that identifies file structure and replaces IP address numbers. They also describe a page to visitors and search engines. URLs should be descriptive but brief, and the #1 key of URL optimization is to keep it simple. When it comes to SEO best practice, follow these easy tips to optimize your URLs.

Tips for URL Optimization

Separation – Hyphens should be used when separating words for readability. Do not use spaces or underscores to separate words in an URL; Google reads URLs with underscores as one long word. A URL with no hyphens or spaces is very hard for both users and Google to read and comprehend.

Length – Shorter URL’s tend to rank higher on Google. Long URL’s are often hard to read and can confuse users; they even sometimes come off as “spammy”. Longer URLs can often be condensed in search results, hiding words that users are searching for.

Relevancy – Utilizing keywords in your URL can give your site a small boost in rankings. When there are keywords in a URL, Webmasters Tools is more likely to get keyword related search traffic. However, limit your URL to one or two of your target keywords; as you want the URL to represent the content of the page, without using keyword stuffing.

Readability – Readable URL’s = better user experience = higher rankings. Readability also helps the URL represent the content on the page, which Google is a big fan of.

HTTP vs. HTTPS – Using HTTPS will help your site because it’s a positive ranking signal. Google prefers sites that are HTTPS over HTTP because they are trusted and certified.

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