While not a popular digital marketing tool, even though it should be, SEO is a great way to get your website visible on the web as optimizing your website is your best bet of appearing on the first page of a search result page. Whether it be Google, Bing, or Yahoo, adding optimization to your website is something you should always consider. This goes double if you are a business or service as better visibility on the web will lead to more lead generation opportunities. While there are experts in the field that know the basics, we have compiled a list of 11 basic steps that will help you jumpstart your SEO journey.
11 SEO Tips To Jumpstart You Websites Optimization
Focus on Content
A popular phrase in the SEO world is “content is king,” and rightfully so as the content is what will drive your traffic and grow your fanbase. While keywords are great to help you get found and help with search objectives with search engines, your website will need to have quality and original content on it for Google to consider showing in search results. The content you provide should make sense to your readers first before search engines, as that is what you are making this content for; the readers. Pay attention to each piece’s individual goal so that you provide quality and valuable content.
Understand Your Keywords
Keywords are the number one way your website will be found by readers when they research on the web. Do research to formulate a list of keywords that will bring your site the most success. Once you figure this out, you can implement them into your website’s content in a natural way. If you spam keywords together then you will get hit with a Google penalty. Make sure your keywords make sense and are written in a way that people would be searching for on the web and the more specific you get the better.
Think Like a User
When optimizing your website, think of the things that you consider when searching for yourself that may deter you from a website. Does the website load quickly and give the results I’m looking for fast? Is the website optimized and responsive on all devices? These are tweaks you make to your website that will be appreciated by users and will help with your site’s visibility online.
When creating headlines, they should be short but descriptive. Searchers want to know what the article they are about to click on consists of. The headline is where you can tell them what is to be expected as well as intriguing them to click on your link. When crafting your headline, make sure to make it appealing while also descriptive of the contents of the page.
Aside from being a ranking factor in Google, adding internal links is a great way to help a user navigate throughout your website and keeping people on your site for as long as possible. When crafting your page you can link relative pages or service pages on your website by using internal links. It helps make the journey to the valued content easier for the reader while also improving that page’s SEO.
Another great way to bring value to your website is the use of external links. Unlike internal links, external links take the users off of your website but to valued content nevertheless. Do be mindful to not lead your readers to potential competitors, but rather to websites or pages of high authority. Linking to high authority pages is your best bet at link building which helps with your websites overall SEO.
Involve Social Media
No matter the type of business you are in, you will want to have a social media account for your business. Almost everyone has a social media account in some way or form. From Facebook to Twitter, having a page for your business is a great way to not only drive traffic but promote content and engage with your audience. What makes some platforms special is that they are incorporated with Google search results, such as Twitter. If you do certain searches you will see tweets that may be relevant to the search that was performed. In addition, having social media accounts will also help with your link building as search engines consider social media platforms as high authority sites.
Don’t Forget About Old Content
While adding new content shows to search engines that you are regularly updating your site, don’t forget about your older content. In some instances, they could end up having bigger value than your latest posts depending on how relevant it is to searches. In this instance, you can revise older blog posts or pages with update keywords you are targeting and adding things such as schema to improve the page overall. Remember that SEO takes time so the older the content, the more likely it’ll rank higher in search results pages.
Add Meta Tags
As mentioned before a page title tag, or headline, is a short but descriptive way to tell readers what they are about to dive into after clicking. It helps search engines understand what your site or page is about and is a place to implement target keywords. In addition to this, you will want to add a meta description to each page of your website. The meta description further explains what is on the page and also further helps search engines determine if your content is relevant to the search that was performed. It is also another place to incorporate even more keywords other than the page title. The copy in this snippet should be enticing to make users want to click on your link over others.
Not only does the written content of your website get crawled by search engine bots, but the images also do as well. While search engines can’t see what an image is, you can help by providing alt text as well as optimizing your images to load quickly. This part of optimization is often looked over but is equally important for SEO success.
With the rise of mobile device usage, searches including “near me” have been on the rise. With this happening, marketers should keep in mind of optimizing their website for local markets and personalized searches. Determine where you want to target in terms of local markets and begin strategizing an SEO scheme and find keywords based on that target audience. Then you can make pages for each local area you want to target and your website can be found in more than one market and increase the traffic and visibility.