While inbound marketing tools won’t necessarily boost search results, they can make your marketing strategy run much smoother. For businesses seeking expansion, SEO and inbound marketing tools play a major role in gaining visibility across the web. With the right marketing plan, you can attract customers at any time of day. Rather than focusing on just content generation and link building, put efforts into utilizing the tools below to really optimize your website.
1. AdWords Keyword Planner
This tools allows you to view high-volume keywords for your given industry. You may find that you’ve been concentrating on optimizing for the wrong keywords. Not only does the planner allow you to select competitive bids and budgets, but you can create blogs and service pages based around these high-performing keywords.
2. Google Analytics
Google Analytics is by far one of the most important tools when conducting SEO for your business. Here you can monitor how many contact form inquiries you are receiving, your website’s Bounce Rate, activity, trends and much more.
If you’re concentrating on social media, whether it’s Twitter, Facebook or Instagram, Hootsuite is going to be a major help. You can easily integrate your social media platforms and keep your social media reputation safe by reducing fraudulent account exchanges.
Schema.org allows you to implement structured data on your website which aggregates products, special offers, phone numbers, addresses, etc.
SEMrush is a great way to gain information on your competitors as well as keyword rankings. Additionally, SEMrush provides insights on backlink strategies for your business.