Seasonal content is content that is relevant to a particular time of year, such as summertime or the holiday season. Even if it only gets search volume for a limited time, seasonal content can be very beneficial to your business’s SEO strategy.
What is Seasonal Content?
Seasonal content hones in on topics that are more relevant at specific times of the year. This could include specific holidays, weather seasons, annual events, and more. For example, a landscaping company may publish content about how to care for your lawn during a heatwave, and different content on how to protect a yard during winter months.
These pages are likely to see a spike in search volume and page visitors during the applicable time period, and then may see it drop during the rest of the year.
Should Seasonal Content Stay Up Year Round?
Even if a page about snow removal isn’t getting any page visits in July, it doesn’t hurt your website’s SEO to keep the page live. Even if you aren’t promoting the page through the off-season, it’s okay to have it remain on your website so that customers can see that you provide a specific service.
Before the relevant season, it’s good practice to revisit the webpage, update any information that may have changed, and republish so that it’s good to go for when visitors begin to return. This way, you can keep your content current without having to rewrite the page, provided it performed well the year prior.
How Far in Advance Should Seasonal Content Be Planned?
It’s always a good idea to stay a couple months ahead of your potential customers with seasonal content, so that your page is completed and accessible by the time they start searching. For example, a restaurant should publish information about holiday season event spaces in the fall, so that customers looking to book an event can have the necessary information ahead of time.
Waiting too long to publish seasonal content means that you are missing an opportunity to reach customers who plan early, and makes your content less useful.
How Do I Incorporate Seasonal Content into My SEO Strategy?
When considering what you should publish as seasonal content, think about times of year that your services change, or busy or slow seasons within your business that customers often ask questions about. Seasonal content is all about piquing the interest of customers by following their search patterns.
For more ideas, you can also look for trends through keyword research and reviewing your website’s search queries for past years.
Develop A Seasonal Content Strategy With Boston Web Marketing
Boston Web Marketing can help you come up with a seasonal content strategy to help your long-term SEO goals. Contact us today by giving us a call at 857-349-5062 and learn how our team of SEO specialists can help.