Running an Effective Link Building Campaign

Creating strong backlinks for your website is still very much important; when implementing this strategy, here are some questions you should ask yourself while building links:

  1. What do you want to accomplish? This is probably the most basic, yet most frequently forgotten question. Some people are under the impression that creating content for a certain link will magically generate something amazing; having lots of links alone, does not spell out success. You need to make sure these links are strong, reliable, and accredited.
  2. How are you going to accomplish your goals? You need to figure out what it’s going to take to accomplish your immediate goals. For example, if your goal is to get links from 10+ major new sources, once single blog post probably won’t be enough to accomplish your goal.
  3. Who is going to help you accomplish your goals? When you’re in the starting stages of your link building campaign it’s essential to have a targeted audience in mind. When you have a specific audience in mind you can create content that matches the interest of your audience, which can increase your odds of being picked up.
  4. What is my audience interested in? Once you’ve determined your audience, it’s time to establish what they are interested in. Doing some research and figuring out your audience likes, will give your company a better chance of creating a campaign that your audience will like. Look at Facebook and Twitter, look at what they’re posting, what they like, dislike, etc.
  5. What is the best way to reach your audience? You can reach out to audience members through Facebook, Twitter, Google+, or probably your best option would be the website itself. Try out all of these avenues, and see which technique proofs to be the most effective.
  6. What do you have to offer? What will you present to your audience that will actually want them to link to you? For this you will have to look into your Google Analytics account, and see the content and the pages that generated the most referrals and traffic.
  7. How will you generate these links/content? After all the research you’ve done, it’s time to figure out how you’re going to get those links out there! Are you going to use a blog post, video, email? Etc. Get as much as you can in order before you start the campaign, so you’re not scrambling at the last minute

Backlinks are an important part of the SEO process, and should be thoroughly planned out, just like any other marketing strategy you have.

For more information about backlinks, please give Boston Web Marketing a call at 857.526.0096.

By Joe Giorgianni

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