During the busy holiday shopping season, more and more people are out and about using their smartphones to conduct searches.
In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. And, 1 in 4 of these users used a map on their device before making these purchases. Because of these statistics, more and more brands are taking advantage of Google maps Promoted Places to showcase special offers and announcements to drive more foot traffic to their stores.
Promoted Places allows advertisers to brand their location icons with their logo and special promotions such as in-store sales or new products and services to help consumers decide where to go. Users will also be able to view the business’s Google Places page to see store hours and get directions.
Promoted Places integrates seamlessly with the user experience. Users don’t need to have searched for the retailer, the promoted pins appear with the retailer’s logo on the map instead of a general category icon.
Originally announced back in March, Google is now testing out these promoted places ads with a number of retailers including MAC, Walgreens, and Starbucks. The tests are running in the Google Maps on Android devices.