Responsiveness is Not A Ranking Factor, Why Should I Care?

Because Google has consistently been silent on the details of their algorithms, most of the talk in the digital marketing world is about theories and testing these suspicions. Because digital marketing professionals work closely with search engines like Google and the websites that appear in search results, anticipating future ranking factors is made easier. Another result of this process is an argument that ranking boosts do not exist for responsive websites.
Though Google has expressed a preference for responsive websites, it does not necessarily mean it is a ranking factor. Bryson Meunier, the columnist who is trying to prove that responsiveness isn’t a ranking factor, makes valid arguments against the matter. For example, by this time in 2017, the majority of websites are responsive so the difference wouldn’t be highly significant. For a more scientific approach, Meunier looked at the top 100 websites that receive the most organic traffic and crawled them to see which redirected to separate URLs and also manually crawling the others to see their responsiveness.
By completing this study, Meunier found that responsiveness is not likely a ranking factor and if it is at all, it is insignificant compared to all other. Though we cannot be sure, this study proves to be convincing. With this being said, a website’s responsiveness remains very important for reasons aside ranking higher in Google’s search results. There are several ways you can get people to visit your website, what becomes the challenge for many is how to make them stay. Bounce rates are much higher in unresponsive websites, proving the importance of this feature. By making your website as user-friendly as possible, you significantly increase your odds of getting business from online users.

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