Google reviews are essential for SEO because they generate more traffic to your website. A business with plenty of positive reviews shows potential customers that the website and its products are trustworthy. Reviews can give people a heads-up about your website just by learning from previous customers’ experiences. Google always tries to focus on customer needs, so as long as customers leave reviews and people learn from them, they will continue to rank those factors higher on search engines. Learn more about reviews for businesses and how much influence they have on your SEO.
3 Reasons Why Reviews Are Important For SEO
Reviews can have a significant impact on your SEO strategy. Learn the three reasons why reviews are essential for SEO below.
Reviews Tell Google About Your Website
Just like having detailed content on your website to optimize your SEO strategy, online reviews do the same thing. Reviews can let robots know what your site is about and allow potential customers to understand. Businesses with more thoughts on their Google listing have been shown to have a higher chance of making it into the local 3-pack than those that did not.
Positive Reviews Generate More Traffic
A business with many positive reviews will generate more traffic to its website. For most users, when people go online, reviews have a high impact on their buying habits. More than half of users will buy something if the business has four stars or more. New users’ added traffic to your website will let Google know your website ranking can be optimized.
Good Ratings Build Customer Trust
Positive reviews will build customer trust and help potential customers understand your business. It is easy for companies to say they offer the best pizza in town, but when someone leaves a positive comment stating that, it has a higher impact on potential customers. This customer trust can also be seen by Google and help you to rank higher on search engines.
3 Ways Responding To Reviews Can Boost Your SEO
As previously mentioned, reviews are a massive part of your business and SEO strategy. Getting reviews may be challenging, but it is imperative to reply to them to boost your SEO. Learn about three reasons responding can increase your SEO below.
Responding To Reviews Builds Trust With Google
When you respond to a review, it makes customers feel good by getting noticed and builds trust with Google. Google can see that you respond to good or bad reviews and help boost your ranking. Responding to reviews shows Google that you are interacting with real people for a real business. This activity can favor your SEO strategy and rank on search engines.
Keywords in Your Reviews Sends A Signal To Google
When responding to reviews, Google can scan them, and the keywords included will help you rank for specific keywords when searching for them. For spa owners, replying to positive reviews from customers about their back pain will help you to rank higher for massage or back pain relief in specific searches in your area.
Customer Engagement Helps Boost Your Ranking
The number of people that engage with your Google listing can help boost your ranking as well. Whether people look through your photos, find directions, or leave reviews, this signals to Google to increase your order. The time people spend on your listing will show Google that your business is worth increasing its ranking and building higher customer loyalty and engagement.
Rank Higher on Google With Boston Web Marketing
If you want to improve your ranking on search engines, turn to the professionals at Boston Web Marketing! We offer SEO and reputation management services to help build customer loyalty and improve your ranking. Give us a call today to learn more about our services 857-526-0096.