Reduce Your Websites Bounce Rate

If you are noticing a high bounce rate for your business’s website, not only are you losing out on potential sales, but the overall message should be that your website is not good enough. It’s time to take a step back, dissect the issue and make some improvements. A bounce rate is when someone clicks to your website, but then immediately clicks back off of your website, without visiting any other pages. Anything below 50% is a solid bounce rate, however, your target should be to get your bounce rate to 30% or lower. Here are a few things to consider improving upon if you are looking to improve your website bounce rate.

Make sure your website is compatible with all browsers. You could have the best looking website, with detailed and relevant content, but if your website does not load properly in the browser being used, those users will immediately click back off of your site. Make sure to test your website on all browsers. You can do this manually or use a tool like Browser Stack to help you find potential issues.

Make your companies purpose known right away! When visitors land on your homepage, they should be able to learn what your company is about in less than 10 seconds. Don’t hide the best information elsewhere on your site. If a visitor doesn’t know what they are looking at almost right away, they will likely click back and choose a different listing in their search.

Time is money in today’s world and people are no longer patient (if they even ever were). If you website doesn’t load in 2 seconds or less, you could be losing out on all sorts of business. This is also drastically increase your bounce rate because people performing a Google search will like what they see as the website brief description, but if they click on your page and it takes too long to load, they will immediately click back and choose another option. Click Here for Google’s tool to test how well your site loads and get some recommendations on how to correct your page loading times.

Lastly, create better content on your website! Not only can this improve your bounce rate, but it will help your business show up better in searches. Better content can be as simple as going through and improving on typos on your website. Your content should be very detailed about the specifics of what your business does. Make sure to use the keywords that you are looking to get found for within your content. And finally, don’t write something that could offend visitors. Nothing gets a user to leave your site right away like ticking them off. Try keeping your opinions to yourself when generating content, the goal is to make sales, not friends.

By Mike Fedotowsky

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