In the past, having a solid meta title & description was enough to help boost your rankings on Google but now search engines are looking at a number of factors. While many believed all they needed were a significant number of links, Google started making algorithm changes which had a huge impact on link schemes. From here, users started working on a way to point natural links to the pages on their site.
Link building, of course, is still important but there are several other elements that come into play when trying to increase search results – titles, descriptions, H1 tags and content. In order to rank high in Google, you must have both relevant content and links.
The meta title should incorporate key phrases and the location of the business but it should also describe what the page is about. Don’t just stuff keywords into the title if it’s not relevant to the content; this is true for the description as well.
The h1 or main header tag is the basically the title of the page and will always include the core keywords. You can then break your content up into h2, h3, h4 & h5 tags. Key phrases don’t necessarily need to go in these head tags.
Content is crucial when it comes to SEO. This means, content can’t be too short, irrelevant and definitely avoid stuffing your content with keywords. There really is no perfect way to incorporate keywords as these should flow naturally so I advise using your best judgement. Think about how users are reading your content, if there are too many keywords piled into each sentence it may read a little off.
Again, linking is essential but whatever you do, do not buy links. Make sure to link to relevant websites and avoid any site that looks like spam. Additionally, include internal links in your content to make it easier for users to navigate through your website.