In the past, having a relevant meta title & description was enough to help boost your rankings on Google. However, with new algorithm updates and many more websites to compete with, search engines are looking at a number of factors to consider. While it used to be believed that all you needed was a significant number of backlinks, and keywords on your site to make a difference, there’s much more to it. Check out these four factors that may be affecting your rankings more than you realize. Link building, of course, is still important but there are several other elements that come into play when trying to increase search results – titles, descriptions, header tags, and content. In order to rank high in Google, you must have both relevant content and links.
Backlinks and Internal Linking
Links always have been and always will be an important factor for SEO. Gaining high-quality backlinks from other websites shows search engines that the content you have to provide is relevant. Additionally, internally linking throughout your site helps to improve your site structure, and may even improve the time that users spend on your site (another factor in your SEO). It’s crucial that any linking that your site is involved with is done the right way, and not coming from link farms, which was an old SEO tactic that can now have negative effects on your rankings.
Meta Titles & Descriptions
The meta title should incorporate key phrases and the location of the business but it should also describe what the page is about. Don’t just stuff keywords into the title if it’s not relevant to the content; this is true for the description as well.
The h1 or main header tag is basically the title of the page and will always include the core keywords. You can then break your content up into h2, h3, h4 & h5 tags. Key phrases don’t necessarily need to go in these head tags.
Content is crucial when it comes to SEO. This means, content can’t be too short, irrelevant and definitely avoid stuffing your content with keywords. There really is no perfect way to incorporate keywords as these should flow naturally so I advise using your best judgement. Think about how users are reading your content, if there are too many keywords piled into each sentence it may read a little off.