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Reasons to Invest in TikTok Marketing

TikTok can be an excellent addition to your social media strategy, and its ad management is one to add to your budget. Not only has TikTok been downloaded over 2 billion times as of August 2020, but it also is the 7th most used social media app. It can be incorporated into any strategy regardless of industry. In the U.S. alone, TikTok has roughly 100 million active users each month. 

If this isn’t reason enough to jump on the TikTok train, continue reading to learn more about the social media powerhouse. 

User Engagement

As of April 2021, users spend an average of 89 minutes on the app every day. In addition to this time spent, users are more likely to engage with the content they see compared to channels like Facebook, YouTube, or Pinterest. TikTok’s growing list of contributions allows for even more engagement with the content they watch.

A similar channel in terms of engagement is Snapchat. However, it’s found that 52% of Tiktok users don’t have Snapchat, so there is a significant audience that won’t be tapped into. 

Shopify Partnership

In addition to engagement, eCommerce has many new opportunities with TikTok’s partnership with Shopify. Businesses who use Shopify can access TikTok for Business without ever leaving the Shopify dashboard. 

This allows businesses to reach prospective customers early in the purchasing process while also increasing conversion. 

Spark Ads

Spark Ads were launched earlier this summer, and they allow businesses to leverage organic content instead of creating new videos. Essentially, video content that has already gained momentum can be sponsored instead of creating anything new and researching whether or not it will go viral. 

This is best for mid to upper-funnel audiences and is a great advantage in saving time and costs on creating new content.  

Growing Older Demographic

When you think of TikTok, it’s not uncommon to think of a younger audience. 59% of Tiktok users are 24 or younger. That being said, in four months, the 25 to 34-year-old segment has grown from 22% to 24%, and 35 and older has increased from 19% to 25%. 

These trends are similar to many other social channels that have come before TikTok. For example, Facebook, Pinterest, and Twitter had a significantly younger audience that quickly grew among an older demographic. 

Add TikTok to your Strategy with Boston Web Marketing

There is a huge advantage to incorporating TikTok into your strategy early on. Many of your competitors may not be focusing on TikTok, so take advantage of the new features and benefits. Boston Web Marketing can help you establish your social media presence and grow your audience. Give us a call to talk about your business objectives and how we can help today. 

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