seo Clarity has recently published an article about search engine click-through rates on mobile phones compared to desktops. seo clarity reviewed 2 billion impressions on Google Webmasters Tools over 3 months from June into August. This study shows a massive traffic drop off that users are receiving from the first to second ranking position. The importance of ranking number one is much higher on mobile search. The number one ranking page receives 8.5% more clicks on mobile phones while the second rank page receives 2.2% less clicks.
Users on mobile phones don’t have the patience or time to scroll down a menu of searches. Users using a mobile phone are on the run and need information quick compared to someone using a desktop that has more times to look through more pages.
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