When starting with a brand new client or revised SEO campaign, digital marketers can run into trouble showing results early. While it’s true that SEO efforts showing positive results are a marathon not a sprint, there are a couple things you can do right off the bat that may help you show results faster and get some quick wins to show clients.
Things to do for quick SEO wins
- Revise content by adding long-form copy- If you want to see some immediate results for you websites traffic, goals, and conversions the sure-fire way to gain steam is by creating some long form content. Whether it be product pages or service pages, look to aim for 2000-2500 words of well-written copy. Remember, these are not hard set rules for length so don’t force anything that sounds un-organic or doesn’t make sense in the first place. Google loves longer format content that really explains what the page is about, and by making Google happy, you will be rewarded when it comes to rankings.
- Local business? Change your international targeting preferences– This one might be the easiest suggestion here. If you haven’t already be sure to go into the search console, then “search traffic” on to “international targeting”, and then pick your country of where your business is targeting. This tells Google that you already (hopefully) have some location-based keywords and content on your site, and in turn will help you rank better for location searches. This is only a bad idea if you are an international company, as it will hinder results for searches for keywords in other countries.
- Seek out unlinked brand mentions- By running a simple Google search of your brand or company, it should pull up some results for where else on the web you’re mentioned. If you see that your brand is mentioned elsewhere (preferably on a high-authority, trusted site) without a link directing to your site, you are losing out on a great opportunity for a quality backlink. More often than not, if you simply reach out to whoever runs the website that mentions you, or whoever wrote the content they will throw you a bone and hook you up with a backlink.
These are just a few of the many simple things that can lead to quick SEO wins for clients. Most, are relatively simple but can often be overlooked if you don’t take a step back and look at the big picture of your next SEO campaign. Follow these practices and you’ll see some positive SEO results faster than you think!