The speed of your website has a huge impact on your user experience, search engine optimization (SEO), and most importantly your conversions. If your website is taking a while to load, then improving your website speed is essential to getting more traffic to your website and keeping those users engaged. Read on for a few easy steps that you can make your website load faster.
How Important is Website Loading Speed?
Website load speed affects your SEO meaning if your website loads slower, Google will likely drop your rankings. But why? Users today want instant results and Google wants to give the users a positive user experience. Google now uses website speed as a ranking factor in 2010 and speed continually grows in its importance to Google.
3 Ways to Speed Up Your Website
There are a variety of ways to speed up your website, we’re going over the easiest ways to speed up your website and helping your rankings in the long run.
Upgrade Your Hosting
Many business owners will opt for cheaper hosting packages or shared hosting packages when they first create their website and over time their website grows, they add more content, and the website is attracting more users on a daily basis. Upgrading your web hosting plan is the easiest and most effective way to speed up your website.
Enable Browser Caching
If you enable your browser’s cache then this will not only improve your website speed significantly but also improve your user experience. Caching your website means that you are storing static files like pictures, HTML codes, Javascript, & CSS so that every time a user goes to your website, the database won’t need to retrieve every file every time.
Browser caching will only help with repeat visitors since visitors who go to your website for the first time won’t have a stored version of your website. When you enable browser caching it can decrease your load time from 2.4 to 0.9 seconds for repeat visitors. If you have a WordPress website then there are also caching plugins you can install on your website.
Compress Images
A website with a lot of large images will be another big factor in why your website would be loading slow. You are able to compress images on your website without compromising the quality of the user.
Help with Website Ranking
If you’ve tried these tips and your website is still loading slow, contact the professionals at Boston Web Marketing. We are able to help your website load faster to get your website ranking higher on Google.
For more information on our services, contact us via our website or give us a call at 857.526.0096.