Holiday season is upon us! With Halloween around the corner and Thanksgiving, Christmas, and the New Year soon to follow, things can get pretty hectic this time of year. Despite all the last minute planning and shopping that you will probably do, your holiday SEO is one thing you should not wait on. It is generally recommended that you start implementing your holiday SEO strategy in advance since the changes could take some time to have an effect on your website but if you haven’t here are some notable short-term SEO tactics you can implement
Identify Holiday Keywords
Checking online tools such as Google insights or Trends can help individuals identify keyword data pertaining to the holiday season. This is so useful because, including the popular keywords found here into both relevant page content as well as titles and meta descriptions, this is one of the most effective short-term solutions for optimization before the holidays. The reason for this is due to the fact that updating page content at the same time as titles and meta descriptions allows search engines to recognize all of the implemented changes when the website is crawled.
Update XML Sitemap
That moves us onto the next suggestion for those looking to optimize their site for the holidays which is creating an XML sitemap. Ensuring that your website is outfitted with a fully accurate and up to date XML sitemap will allow for search engines to crawl your website and recognize any changes made more easily. If your website’s XML sitemap is not up to date or it is incomplete, it’s possible that search engines do not find existing pages on the site.
Fetch as Google
Once you have created relevant holiday content a well as ensured that it is included in your up to date XML sitemap, its time to speed up the ranking process by visiting Google Search Console. To do this you will be using the Fetch as Google tool. This tool often used to debug crawl issues on websites, allows those looking to increase their holiday search rankings to submit their newly updated XML sitemap for Google to crawl. By doing this instead of simply sitting back and hoping Google crawls your site guarantees that the page is indexed typically within the next day or so.
Boston Web Marketing
Find out how Boston Web Marketing can help your company implement a custom holiday SEO strategy to help drive traffic to your website! For more information, call 857.526.0096!