Are Your Call-To-Action’s A Bust? Use Basic Psychology to Improve Them
There’s more than a billion websites out there competing to get visitors to buy, read more, or sign up for a newsletter. So how can you compel visitors to hand anything over unless you give them a good enough reason to do so? By creating a click-worthy call-to-action. But creating successful call-to-action techniques doesn’t have to be back-breaking. The most effective ones use basic psychology. Use these psychology methods to turn your visitors into repeat customers.
When reading, the human brain automatically scans for patterns and themes that can help it process information faster. By repeating the same call-to-action multiple times, it will help urge your visitors to notice it and take action.
Create A Sense of Urgency
Certain words and phrases that make the visitor feel like they’re on a time limit, can cause them to act faster. Using phrases like “limited time offer”, “going fast” or “last chance” will cause visitors to buy now, as they’re afraid that they won’t get the same deal tomorrow.
Focus on a Benefit
Many new marketers often make the mistake of talking up the features rather than the benefits. Users usually aren’t interested in the features; they’re interested in how those features can benefit them. Create your call-to-actions to show the benefits of your product or service, rather than the features.
Minimize the Risk
Who doesn’t love a deal that’s high value and low risk? Minimizing risk alleviates your user’s fears and hesitations during the buying process, encouraging them to sign up or buy.
Choose the Right Color
When trying to market your product or service online, the only senses you have to communicate with your visitors is through visual (and sometimes audio), making the right color scheme extremely important. Colors subconsciously transmit information and summon emotions in humans, meaning choosing a bright color for your call-to-actions can have a big impact on whether or not your users follow them.
Don’t Be Overbearing
While it’s best SEO practice to follow up your first call-to-action with a second one, this doesn’t mean bombard your visitors with them. Giving a user too many options to choose from will overwhelm them, causing them to fall into decision paralysis and not follow through with any of them. As humans, we often don’t know what we want; so instead of asking users what they want, tell them what they want. This will prevent them from falling into decision paralysis and help you get higher conversions.