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How Can I Properly Optimize URL’s For SEO?

The structure of your website’s URLs is very important for both users and search engines to navigate and understand pages. URL optimization can give you the slight edge you are looking for over your competition. From the length of your URL’s to the keywords you use, follow these tips to maximize your potential. We wanted to write a blog on the topic to help SEO’s and businesses understand how URL optimization can help with search results.

URL Length

Shorter URLs tend to rank higher on Google’s first page. Including the right keywords is important, but it’s best to keep your keywords to 1-2 per URL. If you continue to add more keywords, Google may flag this as keywords stuffing, and won’t give you very much credit for it. When optimizing your URL’s be concise and provide users an easy to understand the link that provides them the context of the page.

Full Readability

As a general rule of thumb, it’s important to keep in mind that if you cannot read all of the words in a URL, neither can search engines. The more easily a person can understand and read your URL, the better experience they will have and higher ranks will ensue. This allows both search engines and users to get a preview of what will be on that page. You should also keep in mind that URLs are case sensitive, so it’s best to avoid capital letters. Search engines also can’t read underscores, and therefore you should always use hyphens.


Subdomains sometimes have the ability to split up authority within a website. Subfolders are a much better option if you are building out a page such as a blog. While folders are good, if you add too many it can be more difficult for Google to figure out your page’s topic. Folder names should be to the point and descriptive rather than jumbled up letters and numbers. This helps Google understand what a page is about.


HTTPS vs. HTTP: Google has confirmed that they prioritize sites with HTTPS over HTTP. You can make your site secure by purchasing an SSL certificate through your hosting company. Unsure about the HTTPS status of your site? Contact Boston Web Marketing today and we can review how to secure your site through your hosting provider.

Boston Web Marketing: Properly Optimizing URLs for our Clients

Keep in mind that when updating your website URLs, be sure that your old pages have 301 URLs redirect to the new pages to avoid 404 errors. There are many pieces to the SEO puzzle, and optimizing your URLs will help. Implementing keywords throughout your URLs and making them readable could give you the boost that you’re looking for in your search results. Need assistance? Let the experts at Boston Web Marketing help! Fill out an online form or give us a call today at 857-526-0096.


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