The latest way to optimize your Google places page is to create a Google Offer. Google recently began offering a free Google Offers promotion for businesses. If you have your Google Places page claimed you can now create an ad with Google Offers. The advertisement will display on Google Maps for Android and other Google Mobile Apps.
Setting up your ad:
Setting up an offer easy and only takes a few minutes. To set up an offer login to your Google places account and click on the “Offers” tab near the top of the page and then click “Add a New Offer.”
There are three different types of offers that you can create. These are:
- Percent off (10% off total bill)
- Money off ($10 off total bill)
- Free Items (free desert when you purchase an entrée)
Once you have chosen the type of offer and filled out the information necessary the next step is to choose a photo. Google has a variety of photos available in various categories. If you cannot find a specific photo that is relevant to your business or offer you can also choose from their general photos as well.
Your next step is to fill out the availability and redemption information. You can choose whether a customer can use the offer more than once, how many offers are available and how long your offer will run for. You can also choose whether you want your offer to be available every day or you can choose specific days of the week that it is only available.
The last step is “Additional Restrictions.” You can write in your own custom restrictions and also choose a custom offer code if you use a point-of-sale system or cash register.
On the right side of the page there is a preview of how your promotion will appear on Google maps and on Google offers. Once you have gone through all of the steps and you are satisfied with the appearance in the preview you can click publish my offer and your new offer will go live.
By Jeffrey Pucko
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