Press Releases: A Boost to Your SEO

Here at Boston Web Marketing, we are always working on ways to get more traffic to our clients’ websites.  One tactic for getting some targeted traffic to your website is an online press release.

A press release is usually written for members of the news media, for the purpose of announcing something newsworthy. In the days before the internet, press releases were actually mailed or faxed to editors at newspapers, magazines, radio stations, or television networks to get the media to discuss the particular topic that was written about.  But, today, there are a number of services providing a place for your press release to be found.  One popular press release site is

Press releases can be valuable to your company because they can be picked up by another organization or persons looking for something to write about.  Most authors using the internet will subscribe to various places to find sources for their articles. That is why posting an interesting press release could help your business. If you feel your company has done something newsworthy, then you should put out a press release.

If you do decide to release an online press release, here are the most important elements to include:

  • Headline – A newsworthy headline is very important; your headline should grab people’s attention. Not only should it grab a reader’s attention, but your headline should also be interesting enough to pique the interest of a writer or editor. That way, they are more like to actually read your material, and consider using it a source for themselves. Don’t just state what the article is about – use words and phrases that grab people’s attention.
  • Date –Include a date with your article so it appears fresh and relevant. No one wants to publicize old news, so the appearance of up-to-date content is important.
  • Links – Make sure you insert links in your article!  This is that will drive traffic to your site. So, use important keywords as anchor text. You will be directing search engines and casual readers to your site. Make sure you link to your website, and link to your blog, too!
  • Contact information – Unlike a blog post, you press release should invite people to contact you for additional information. This way, you may be contacted for a quote, or for more information.  Appearing as an expert in your field is ideal for any retailer, so getting your opinion or quote added to an article has a lot of added value, aside from the obvious link-building opportunities.

In conclusion, press releases are another great way to spread the word about your business, and a great way to get yourself some new incoming links.

If you would like professional help writing and posting press releases, contact Boston Web Marketing.


–          By Chris Schepici

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: or call 857.526.0096.

Boston Web Marketing | 1 McKinley Square Suite 7, | Boston, MA 02109 |

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.