The holiday season is fast apporaching and it’s important to prepare your website for the holidays, no matter what industry you’re in, in order to maximize outreach and profit. Getting your website prepped for the holidays might take a little extra time than you want it to, but you’ll be thankful you did it. To help speed up the process and to ensure you don’t miss any important tasks, we’re sharing the tasks you should make time for.
Consistent/Accurate Name, Address, Phone Number
Go through your website, local listing sites, and your Google My Business profile to ensure your business name, address, and phone number are all consistent and accurate. With the holiday rush, customers are going to stressed, overwhelmed, and easily frustrated when they call the wrong number or show up at the wrong address expecting to reach your business.
Add Special Holiday Hours
Do you have adjusted or extended hours for the holiday season? Making the necessary adjustments to your regular store hours is an easy task and can mean a difference in revenue, especially when your hours are extended. Google My Business makes it easy to add specialty hours and even gives you holiday suggestions so you don’t miss out on any customers! Having accurate hours across all of your locations helps avoid negative experiences (and reviews).
Schedule Out Social Media Posts in Advance
Posting on Facebook, Instagram, Twitter, Pinterest, or wherever your cusomers rely on you most on a daily basis can be hard and take time away from other important tasks. Batch scheduling social media posts out in advance will give you the extra time you’ll need to focus on your business and your customers. Whether you schedule your social media posts out a month in advance, or a week, it’ll make a huge difference in your daily routine.
Update Website Pages
Take the time to change any holiday-related information on your website for your business and any of it’s locations. It’s important to have your adjusted and extended hours listed on your website in addition to local listing wesites to make sure that your customers and potential customers can get any information they might need right from your website. Utilizing your slider and landing pages to feature holiday sales, events, or promotions will also help spread the word about holiday specials and be easily accessible by customers.
Be Prepared for Complaints
People tend to get stressed and overwhelmed moreso during the holiday season than any other time of the year, making them more prone to complaints, especially when the stores are busy. Be prepared for any complaints whether they are in-store or online by refreshing your employees on how to handle different situaions and complaints tha might arise, as well as some tactics for making the cusomer happy again.