Preparing for the Google Mobile-First Index

The mobile-first index will be rolling out soon, so let’s take a look at what you should be doing to stay ahead of the game:

Build Great Content that Works for Mobile

Content should be written to address the mobile context. Definitely take into account geo location and how search behavior changes. In fact, in 2015, “near me” searches increased 34x since 2011. For example, people who are going to concerts typically look for “concerts near me” 3x more on smartphones than desktop. It’s also important not to focus on just queries. Think about the content that users share and link to.

Use Structured Markup

Google has emphasized the importance of structured markup for the mobile-first index. Make sure to avoid using large amounts of markup. Use one markup per page so Google can quickly identify what the page is about.

Register Pages in Google Search Console

If you haven’t already, now is the time to register your pages in Google’s Search Console. Make sure that both www and non-www are registered. Keep in mind that canonicals do no need to be changed anymore. These tags used to direct to the mobile from the desktop version.

Pay Attention to User Experience

User engagement is critical so when you notice a visitor coming to your website and leaving within a few seconds, you need to reevaluate your content. It’s good to check the bounce rate of individual pages but you always want to look at how users travel between pages.


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