As the standard digital and content marketing saying goes, “content is king”. While true, content is constantly evolving into new digital platforms on websites or social media. A good content strategy is carefully crafted, contains valuable engagement points, identifies the target audience, and is able to measure the impact. LinkedIn is an often overlooked platform during these content marketing planning sessions. LinkedIn is a genuinely fantastic platform that all content marketers should consider using for many reasons, including that it was recently named the best channel for helping organizations and businesses achieve specific objectives. To help you learn more about the realm of possibilities of LinkedIn, the content marketing experts at Boston Web Marketing have compiled reasons why you should use LinkedIn in your content marketing plan.
Benefits Of Using LinkedIn In Your Content Marketing Strategy
LinkedIn Is Relevant
While a common focus in content marketing strategies is reaching the right audience, reaching them in the correct context is also necessary under the right relevance. Finding the right way to do so can often be challenging. However, LinkedIn makes it much easier as it allows marketers the best option to gain authority in your selected business realm with many top-level executives, influencers, and others interested in a specific industry.
LinkedIn Offers Versatile Content
Content doesn’t always have to come in the form of written text; it can also be in picture, video, and graphic form. Adding visual components to content is a fantastic way to drive up engagement. LinkedIn offers you the opportunity to utilize a variety of content types under one platform.
LinkedIn Offers Measurement Tools
An essential element of any content or digital marketing strategy is seeing an ongoing and current measurement of the plan. Measurements, analytics, and data can help you alter your strategy to make it the best version of itself, as tactics can constantly be improved. When you utilize LinkedIn, you give yourself access to various analytics tools. These tools can help you test different content formats, writing styles, and more. All while allowing you to see who interacts with your content and how.
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