Pinterest Allowing Advertisers New Retargeting Options

Pinterest Allowing Advertisers New Retargeting Options

Over the summer, Pinterest allowed more options for advertisers to target users and this month they just added another one! Pinterest is now giving advertisers new retargeting options that can create audiences based on user’s actions on their own website as well as on the social media platform. These five different  Pinterest actions; clicks, comments, saves, likes, and close-ups, will help advertisers create retargeting campaigns. According to the Pinterest blog that was published last week, you can also build an engagement audience based on “people’s interest in a specific Pin that links to your website.” This choice will hopefully turn user’s into customers because it will reach people who previously interacted with your Pins.

These five different  Pinterest actions; clicks, comments, saves, likes, and close-ups, will help advertisers create retargeting campaigns. According to the Pinterest blog that was published last week, you can also build an engagement audience based on “people’s interest in a specific Pin that links to your website.” This choice will hopefully turn user’s into customers because it will reach people who previously interacted with your Pins.

In June, Pinterest announced three new options to target audiences, customer list targeting, visitor retargeting, and lookalike targeting. Prior to this advertiser on Pinterest only had the option to target user’s based on gender, location, device and language. Another new feature that Pinterest is rolling out is a new way to retarget people who have recently visited your website. Whether it be browsing a category, adding a product to your shopping cart, you’ll be able to create audiences to retarget Pinterest users.

Another new feature that Pinterest is rolling out is a new way to retarget people who have recently visited your website. Whether it be browsing a category or adding a product to your shopping cart, you’ll be able to create an audience to retarget Pinterest users.

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