How to Use SEO & Digital Marketing to Network Yourself & Your Business
In 2023, digital marketing has taken over traditional marketing strategies and become an essential step for businesses to succeed. As social media platforms become increasingly popular for consumers to find and engage with businesses, business owners have turned to SEO practices to build their online presence and reach a wider audience. Also known as search engine optimization, SEO is the process of optimizing your website and off-page platforms with targeted keywords and tools designed to rank higher on search engine results pages (SERPs). This process can also be a great way to network yourself to other businesses and potential partners within your industry by using personal SEO methods. From updating your personal bios to adding backlinks to your business websites in your profiles, we will discuss the different ways you can use SEO and digital marketing to network yourself in addition to your services.
What is Personal SEO & How Can I Use it to Network?
Personal SEO is the practice of optimizing your online presence as an individual to improve your visibility and reputation in search engine results. Just like businesses use SEO to rank higher on SERPs, business owners can individuals can also take advantage of this strategy to promote their personal brand and make valuable connections within their industry. Different strategies of personal SEO include creating an online portfolio, optimizing social media platforms, and more.
Optimize Social Media Platforms with Long-Tail Keywords
Social media has become a valuable resource for businesses to connect with their audience and promote their services. As an individual, you can use digital marketing in a similar way to grow and connect. Long-tail keywords are phrases or sentences that are specific to your industry that have been proven through data to be popular search queries within your target audience. By incorporating these keywords into your social media biographies, posts, and hashtags, you can increase your visibility on search engine results when individuals are searching for specific topics related to your field. This not only helps you stand out among other professionals but also allows potential partners or colleagues to find and connect with you. Some of the best platforms to use when marketing yourself are LinkedIn, Instagram, X, Facebook, and Pinterest.
Add Backlinks to Your Business Across Your Profiles
Backlinks are links that connect one website to another. Major search engines, such as Google, will weigh these backlinks when they determine their SERP rankings. By adding backlinks to your business website onto your personal social media platforms, you are not only increasing the traffic to your website but also creating an opportunity for others in your industry to find and potentially reach out to you through search results.
Build a Portfolio Website to Network Off-Site
A well-designed portfolio website that showcases your skills, experiences, and accomplishments can be a powerful tool for networking. This website can be separate from your main business website, or you can create a subpage within your business website dedicated to showcasing your skills and experiences. Some businesses may choose to add this to an ‘About Us’ page, while other individuals may choose to separate their content. In addition to displaying your expertise, a portfolio website can also help potential investors or clients get a better understanding of who you are as an individual, what values you carry, and the benefits you can bring to their projects.
Create a Section On Your Business to Promote Existing Partnerships & Brand Deals
If you are already partnered with other industries, or you have a deal with product brands through your website, consider creating a section that highlights these collaborations. On this page, you can include links to their websites, images of the product or service you have used in your business, and a brief description of the partnership. This not only helps promote the businesses you are working with but also showcases your connections within the industry. Potential investors may see this as a sign of success and trustworthiness before reaching out to you for future opportunities.
Contact Boston Web Marketing for SEO & Digital Marketing to Build Your Brand & Network for Industry Connections
At Boston Web Marketing, our team of SEO specialists is equipped to help businesses and individuals grow their brands and make new connections using digital marketing strategies. From optimizing your social media profiles to building an optimized and responsive website, we can help create a plan that is geared towards reaching your goals quicker than ever. To learn more about our services and to request a free website audit, visit us online or call us at 857.526.0096.