Pay per Click Ad’s gives business owners the option of paying Google or other Search engines for top results. This can be an extremely valuable tool when trying to grow one’s business. The appeal of top search results for one’s services or products can prompt business owners to begin throwing money into an Ad Word budget without careful consideration. At Boston Web Marketing, we wanted to write a blog about some of the basics one should know as a business owner looking to get into Pay Per Click Advertising. Pay Per Click Advertising can and has launched businesses into new thresholds of success but it is only after following some of these basic principles.
Know your Market and Industry
Of course, as a business owner you know almost everything there is to know about the market and industry you are in. If you didn’t, your business wouldn’t be in a place to spend more money on advertising to expand. But knowing the market/ industry, in this case, pertains more towards how the industry and market and how it pertains to the world of Pay per click.
There are several tools you can install on your Google Chrome browser to better understand how keywords are being searched and the costs associated with a click. Conduct some searches on your own regarding the products or services you offer and see what keywords cost. From there, you can see if one click, if converted to a sale, would be worth the cost of the click. A tool we like to use at Boston Web Marketing is KeywordsEverywhere and its free to use for anyone!
Start Small, Be patient
Something we see happen too often is businesses diving headfirst into Googles Pay Per Click Advertising. The best part of web-based advertising is how data-driven results are, unlike print or Television/Radio Ads. The Google Ad’s Suite provides data regarding how your ad is ranking, how many individuals have seen/ clicked the ad, and what the cost per leads are. After a month or two of data, adjustments can be made to improve the campaign.
Also, after a month or two of data, if your PPC campaign drives more than 10-15 conversions, Google Ad’s has an automated option for ads. This feature will automatically adjust bids based on your max bid and budget for the month.
Lastly, be sure your landing pages reflect the correct service/ product, are mobile friendly and give the user what they were looking for. If your landing page is irrelevant, not only will people who click your ad won’t convert, your Ad may not get shown due to its AdRank. Be sure the pages are optimized for Mobile as well!
Boston Web Marketing: PPC Specialists
Boston Web Marketing helps businesses across New England with their Pay Per Click initiatives. If you have questions or are considering the start of a PPC campaign, give us a call today!