SEO is a great way to boost your business digitally, but it is not a simple or quick process. Search engine algorithms change at least a few times a year and it is essential to stay up to date. Failure to adapt and update your SEO may cause your website to fall behind in search engine rankings. Many mistakes are made in the SEO universe daily. Here are the most common SEO mistakes you should avoid implementing in the future.
Exact Match Domains
Exact match domains in the SEO world is essentially when a specific search query matches your domain title in an effort to drive more traffic to your website. As of a few years ago, exact match domains tended to do well for SEO, but that is not longer the case. Google has caught up to this unethical strategy and does not reward the practice. It is now considered a black hat SEO method and is no longer the advantage it use to be.
Once upon a time, buying links worked in the SEO world. These days, search engines have caught up and wised up when it comes to buying links to boost your SEO. Buying links that direct towards your website is considered another black hat SEO tactic and your website will be punished in the long run. Earn links that direct to your website the proper way, do not pay for it.
Unethical Linking Practices
Along the line of buying links comes trading links with other websites. While having links to your website on other sites will earn you credibility with Google, you want to do it the right way. You want to earn it the right way and not by conducting trades with other websites. Trading links with other websites is not as good as it sounds. Putting their links on your website in exchange for them doing the same for you is a big no-no for search engines algorithms.
Lack of Social Media Usage
Believe it or not, social media and SEO go hand in hand. Social media usage is an avenue to boost your SEO content and your website. With the world as reliant on digital media as ever, it is important to have a presence on social media. If your business or website is not active on social media, it is time to get with the times.
Professional SEO Services in Boston, MA: Boston Web Marketing
Looking for the most up-to-date SEO practices for your website? Our team can help with that. Our digital marketing team has many years of experience optimizing websites. Get in touch with us to learn how we can help your business today.