Optimizing Your Website for Voice Search

With a rapidly increasing number of searches being done from a mobile device and more specifically, voice search, it’s crucial to ensure your website is fully optimized with mobile-friendliness in mind. Many people turn to their virtual assistants (Alexa, Cortana, or Siri) to get answers quickly. We know that SEO is everchanging, and this shift in searches is the perfect example. While this may not have been relevant 10 years ago, it’s quickly becoming increasingly important, and by 2020 it’s predicted that nearly 50% of searches will be voice searches. So how can you make sure your website is still being found in the SERPs? Here are some tips for optimization! 

Featured Snippets 

Voice searches can typically be answered with just a featured snippet. Your virtual assistant is likely going to pull a featured snippet and read you this answer. Since many voice searches are also in the form of a question, your content should be optimized to answer a specific question. Having an FAQ section on your website can help with this. Content that is presented in a paragraph, list, or table is also likely to be pulled as a featured snippet. Try to keep the information simple to understand, featuring the target keywords that you want to be found for. 

Mobile Friendliness

Since most voice searches on done off a mobile device, it makes sense that your website should also be mobile-friendly. This means that your responsive pages will seamlessly fit any mobile screen, making it easy for users to view your content. Site speed is also important, as a slow loading site can turn away potential customers. You should aim to have your site take no more than 3-4 seconds to load. If it’s taking longer to load, try using a caching plugin, compressing images, and minifying code. Making your website mobile-friendly is crucial in optimizing for voice search. 

Local SEO

Since so many voice searches also include phrases such as “near me” or “in Boston ma,” it’s also crucial to optimize for your local SEO. Claim your Google My Business page and add all relevant details, accumulate reviews, include area-specific landing pages on your website, and optimize your metadata with your location and other surrounding towns. 

Contact Boston Web Marketing

Staying on top of the latest trends in searches is key for staying relevant with your SEO. If you need assistance optimizing your website for voice search, the experts at Boston Web Marketing! We work with a wide range of local clients to help improve their online presence. Fill out an online contact form or give us a call today at 857-526-0096 to get started!

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