Optimizing Your Google My Business Profile

Google My Business is incredibly valuable to your digital marketing strategy. Your Google My Business presence is important for your business to be found online, especially for local searches. Optimizing your GMB profile offers a plethora of benefits that can improve your online presence. Follow along as we go over ways you can optimize your presence on Google My Business. 

Engaging, Keyword Friendly Description

When creating your GMB profile, you must describe your business, products, and services. When doing so, be sure to provide clear and concise information about exactly what you offer. Once you have described exactly what your business does or offers, you can add more personality with information about your mission and values and highlight what you think would make someone choose your business over another. When creating this description, use relevant keywords to enhance and improve your ranking in search results. 

Choose Relevant Categories

Google My Business will ask you to choose the category of your business. When doing so, it is important to choose the most relevant ones. Because you cannot create your own categories, be sure to find ones that align with your products and services the most. This will help Google understand exactly what your business is and does. 

Gain Reviews

Customer reviews are extremely important on your GMB profile. Gaining positive reviews will enhance your credibility and trust-building with potential customers. One of the first things people look at when looking at GMB profiles is their reviews, so it is important to encourage them as much as possible. When you do start to gain reviews, try to respond to them as soon as you can to show your appreciation for their time and feedback. 

Use Quality and Compelling Images

When adding photos to your GMB profile, be sure that they are quality images of your products or services. People seeing your profile may be turned away if there are no photos or poor-quality images attached. Use photos that showcase your products, services, storefront if you have one, and your team members. These images will give potential customers a clearer image of what they can expect from your business. 

Use a Professional Service

Our team at Boston Web Marketing is dedicated to staying up to date with the latest optimization strategies for Google My Business and all other digital marketing aspects. For expert assistance with your GMB and SEO optimization services, reach out to our team. Give us a call today or fill out our online contact form.

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