Optimizing Your Blog For Search Engine Optimization

Adding a new post to a Wordpress blog

Optimizing Your Blog For Search Engine Optimization

Many companies have begun blogging as a way to produce new, fresh content and answer any underlying questions potential customers may have about their business, products or services. When properly optimized, a blog can help maximize ongoing SEO results, from traffic to conversion rates. There are several ways you can go about optimizing your blog, from content to images and sharing.
 
The first step to creating an interesting blog that people will want to read is coming up with a compelling name that captures your goal, including the main keywords you are looking to be found for. The name of the blog should be something your potential customers will be likely to click on in a quest for answers. If there isn’t enough room for keywords in your title, make sure there are some in your page title. Each blog entry should be targeted to specific sections of your target audience. Not every potential customer will find every blog entry helpful, but by segmenting based on service, product or interest, you will be able to reach more people than if you only wrote broad content. Each post should focus on a specific part of your business to reach different needs across your base. If there is a section of your SEO that is lagging, creating blog posts about those keywords or phrases may be able to help.
 
After you are done writing a post, you will need to occasionally go back to maintain its optimization. As your blog and site continue to grow, you will be able to add internal links to new and relevant pages, which can keep visitors on your site longer. If your keywords change, your titles and meta descriptions may be adjusted to include new words for a different audience. Your images should be optimized by including alt text, and each blog should be shared across your social media platforms to keep your accounts current and increase referrals.

Jennifer Connors
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