Optimizing Service Area Businesses for Local Search

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Optimizing Service Area Businesses for Local Search

Driving search rankings can be easy when you have a storefront. You have one location and you are trying to attract customers to come to you for your products and services. If you are operating a service area business, it may take longer to build out pages to help improve your rankings. This is because of several factors: your radius may extend far beyond the immediate town you are located in, you may not have fully built out your Google listing, and your competition may be more local to certain towns you serve. In order to improve search ranking and local appearances, service area businesses should focus on the following areas:

Build Out Localized Service Area Pages & Google My Business

Do you work in multiple towns? Build out pages about the scope of your work in each town or city you service. Include relevant internal links to your service pages, as well as information about each location. These pages will be able to help your website in terms of rankings for the keywords that matter to you. While you work on building service area pages, make sure the corresponding information is included in your Google My Business account. Earlier this year, Google My Business changed its restrictions in order to let service area businesses hide their physical address and add specific towns and zip codes they travel to instead. These measures will provide content backing your business and encouraging

Claim Local Listings

You have hundreds of free links waiting for you on SERPS as long as you claim them. Making sure your site is properly listed on Yelp, Yellow Pages, Angie’s List and the major search engines with correct information will help your listing show up in search results. Given the high domain authority these listing sites have, a customer will be likely to click on them and visit your website. You’ll also be eligible to appear in “best of” lists in your city or geographic location.

Acquire Customer Reviews

If you are looking at the local pack or map listings, you’ll see stars appearing next to businesses with reviews. If you can gather positive reviews from happy customers, those ratings can help increase your place in the local pack, which places some listings based on high ratings. Request reviews from your customers by sending follow-up emails or postcards with a link to your Google Listing.

Jennifer Connors
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