Optimizing Pages for “Near Me” & Local Search Queries

With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice or text search.

What does this mean? Ultimately it simplifies the process in regards to content & keywords as you only need to focus on one element and the other is covered. If your goal to boost local and “near me” search results here are a few handy tips to help your business stand out more.

Optimizing Your Site for ‘Near Me’ Searches

Below are a few tips you can do to increase the overall friendliness of your site when it comes to near me searches.

Create A Google My Business

With business reviews becoming more and more of a key factor that Google uses when considering rankings, it’s important that you are listed on review sites. This is crucial for Google’s local search algorithm and will be more important in the upcoming years as well. Utilize a free tool provided by Google that was built to increase local exposure for your business, learn more here!

Local Backlinks & 3rd Party Listing Sites

If you can get links from local sites such as events, directories, news sites, schools & colleges in your area and other non-competing companies that you may partner with this can greatly increase your chances to rank better in ‘near me’ based searches.

Create City/ Town Specific Landing Pages

If you can find a way to add ‘near me’ along with local or relevant keywords to some of your content it will help you get found easier for this search term. But remember, don’t jam it in your content in an unnecessary fashion that doesn’t sound organic, that’s a good way to hurt your rankings rather than help. So, channel your inner Hemmingway and make your copy sound cohesive. An example would be to name your page “Plumbing Services in Boston” as this targets your business, along with a designated region

Site Speed Optimization is Key

Most of the traffic that comes from ‘near me’ inquiries will most likely be mobile for obvious reasons. Since the user is probably on the go you are going to want to be quick and useful when providing info to potential customers. This means providing relevant content to the specific keywords you are targeting, and quickly answering what the customer may have a question for. It is also important to have everything on your site optimized well for mobile.

Boston Web Marketing: The SEO, Web Design & Marketing Experts

Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website in front of the eyes of those you are trying to reach.  Need a site consultation? Contact us for a free audit! If you are interested in growing your digital presence or looking to revamp your website, give Boston Web Marketing a call today at 857-526-0096!

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