While it may seem like a minor detail when tasked with rebuilding or revamping a website for organic growth, meta tags play an incredible role in informing a prospective user without having to visit your site. This is beneficial as it can provide quick highlights of your page for users across all platforms. This information also helps Google “read” your page, and if this snippet is relevant to the content of the page, and users frequently click through to your site, it can help to increase your overall SERPs.
What are Meta Tags?
If you are unfamiliar or looking for a refresher on what meta tags are, here is a quick rundown!
A meta description is a snippet that is displayed in search results which is essentially a quick summary of a webpage’s content. It’s a brief sentence that will provide the user with a brief idea of what they will find on any specific page. For a meta tag to be effective it needs to be informative and provocative to entice a user to click on your link. Although search engines don’t necessarily rank you directly for your meta descriptions, their algorithms do take click-through-rate into consideration. Therefore, if you have optimized meta descriptions that entice people to click on your site, you will indirectly be reaping the benefits. Search engines will usually show meta descriptions that contain the searched keywords, so optimizing your descriptions is crucial for SEO. Below you’ll find some examples of how to optimize your website, with meta tags in mind.
The Best Way to Optimize Existing Meta Data
If you have an existing website or planning a new project, it is important to remember that every page has meta tags and each page should be filled out to promote that page in particular, to make your web page appear stronger, it is suggested to utilize keywords used on your page in the titles, meta descriptions, and alt text for images. For best results make sure the meta descriptions are grammatically correct, and not a string of keywords.
Meta Tag Optimization: This tag is used to declare your character set for the page, and is something that should be present whenever you have text. Think of this tag like a directory that tells the browser exactly how to read your page & what it is about: without it, how your page showed up in organic search can be improperly formatted and severely hindered.
Relevant Page Titles: This optimization is made with new pages in mind, however, if you are interested in changing existing page titles, learn about 301&302 directs here! the title tag is meant to easily inform both the user and search crawlers about your page, in a quick & effective format. Because of this, it is important to keep the titles on your site strictly functional while making the meta tags are descriptive. This gives users the who & the what of your page
Example: Title: Plumbing & Heating Services In Boston – Meta Description: Affordable plumbing and heating services in Boston, MA. Emergency services available, contact us for a free quote today!
The Importance of Optimizing Meta Tags
As mobile usage continues to expand, meta tags are beginning to play a major role in how users find what they are looking for when searching via mobile. With mobile devices rising in popularity as a way to view content online, having a strong meta tag is absolutely necessary to get an edge over any competitors.
Contact Boston Web Marketing for SEO Services
Boston Web Marketing provides SEO and PPC services to optimize your online presence and get your website in front of the eyes of those you are trying to reach. Need a site consultation? Contact us for a free audit! If you are interested in improving your digital presence or looking to update your website, give Boston Web Marketing a call today at 857-526-0096!