Optimizing Google My Business Listings

Optimizing Google My Business Listings

The optimization of Google My Business page became somewhat of a niche in SEO. Aside from the importance of name, address and phone consistency across the web, how to make your Google listing stand out and increase your search visibility? The answer is in details. Minor tweakings of your Google My Business page won’t be time-consuming or difficult, but they will certainly benefit your web presence.

 

Address

Your address might be accurate, but does it follow standardized guidelines? If there are irregularities in the way you put down your physical address across the listing platforms, it may negatively impact your local ranking. The database of USPS address standards can be a good reference for your consistent use.

 

Geocode

Once your address is filled in the local listing, Google My Business generates your unique geocode, which makes you appear in Google Maps. Usually, it places your business on the map quite accurately. However, the denser the area, the less likely it is for your geocode to be 100% precise. Inaccurate map placements can make it harder for your potential customers to find you. Make sure your geocode is completely accurate and if not, report the problem to Google right away.

 

Category

The main reason Google algorithms exist is to provide the users with relevant search results. Be as precise with your business category as possible. The rule of thumb is to choose a more niche category and be found by people who’d generate leads, rather than pick a broad category and never get clicks.

 

Reviews

Online reviews are crucial to businesses these days. Don’t hesitate to ask your customers to leave you reviews on Google. The more reviews there are, the more legitimacy is attributed to a listing. Try to respond to all reviews, both positive and negative, and it will show potential customers how engaged you are on a customer service level.

 

Images

While customers are at the research stage, they seek to get an idea of your products, interior, signage and more. There should be at least 3 images on your Google listing, as they are proven to make a significant impact on search visibility. Check your Google Insights to see how well your business’s images do as opposed to your competition.

Julia Patskan
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