Optimizing for Voice Search

One of the newest and fastest-growing trends in the industry, voice search is becoming a more significant factor in SEO. Apple’s Siri was one of the pioneers of an intelligent personal assistant, followed by Amazon’s Alexa. Recently, Google developed an AI algorithm known as Google Assistant, which is also able to engage in two-way communication. Google Assistant is capable of filtering through different kinds of content like news and podcasts, yet Google officials say they are currently working on expanding these limits. To be ahead of the game in the industry of search marketing, it’s essential to understand how to optimize your website’s content for voice search.

Structured Data

Google developers have mentioned before that there will be new features in 2018 with a focus on structured data. It has been speculated ever since, that these updates have a close relation to voice assistant friendly algorithms. Google officials suggest that structured data helps the engine understand the content on a web page, thus matching it to the voice queries.

Voice Snippets

Consider how your content sounds out loud, and whether it may fit into the context of a voice snippet. If a web page does not make sense when reading aloud (for example, if it contains heavy links concentration, visual information or tables), the odds are it won’t show up during the voice search, especially on a display-less device. Additionally, make sure your content is flawlessly organized.


As Google is shifting to voice searches, the factor of readability becomes even more important. A safe tactic to follow is to summarize a direct answer to a long query in one paragraph, before providing all the details. In this case, less is more. If applicable, change your tone to a more simplified, natural language, which requires a slightly different set of keywords. For example, if you were wondering what’s the weather like in Boston today and were speaking to voice assistant, you’d say “What’s the weather like in Boston?” while if you were typing, it would be “weather Boston”.

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