Voice search is becoming more popular among consumers, with all major technology providers investing in virtual assistants – Google has Google Assistant, Apple has Siri, Amazon has Alexa, Samsung has Bixby and Microsoft has Cortana. These voice-enabled helpers are becoming a more routine part in customers’ lives, but many digital marketers still do not have a plan in place to cater to their specific needs.
If you are in the majority, here are two ways you can optimize your website for voice search:
Make your content conversational
Voice search queries differ from traditional content, as writing for voice search requires the text to be more conversational in nature. It is essential to deliver accurate results based on anticipated context, so content marketers should expand their writing to include types of question-based inquiries. Even if you think your content stands out from the competition, it will not gain traction or views if it does written with voice searches in mind.
Target long-tail keywords
The question words – who, where, what, when, why – are strongly connected to voice search because of their conversational tone. Content marketers need to take the time to find the long-tail keyword phrases that incorporate these question words and develop content tailored to them. Keyword lists should be expanded to target these long-tail keywords for both organic and paid searches. Targeting multiple keywords and queries in a single page is also encouraged.
Voice Search Moving Forward
Voice search is still relatively new in the grand scheme of digital marketing, but it has enhanced immensely since its first release. With different devices like the Google Assistant and Amazon Echo Dot playing a pivotal role in consumers everyday lives, voice search has become a popular and quick way to get answers to questions, buy items, and search for services. If you arent optimizing your site to voice search, you could be losing out on a key audience that is only going to continue to grow moving forward.