Optimizing your professional Twitter account and utilizing social media is an important aspect of your content marketing strategy. Your company’s Twitter feed is a way for you to build backlinks to your website, promote new blog posts and connect directly with potential clients. Twitter is just one social media account that will need to be included in your multi-channel marketing strategy, but one that will improve your overall traffic when used correctly.
Here are a few tips that will help you optimize your professional Twitter account:
- Find the right handle. The best way to optimize your Twitter handle, the username of your account, is to choose something that is closest to what people will be typing in when searching for your company. The ideal naming convention on Twitter is to spell out the company name while leaving out spaces, and omitting words at the end such as “Inc.”
- Fill out the ‘Bio’ field. The bio section is another area where you can add some keywords that are related to your business and industry. Adding a short bio will allow you to add some combination of words that can be valuable to your online identity and representation in search results. This field should succinctly describe your company and what it does.
- Tweet consistently. Of course, once your Twitter account is all set up, you will need to use it on a frequent basis, at least two or three times each week. Each individual tweet is linked back to your profile page, so the more tweets you have out there the more links within twitter are pointing in your direction. Providing valuable content will build your profile’s strength.
The above tips will help you optimize your Twitter account and really turn it into an asset for your professional life. You do not want to miss out on the SEO benefits of social media and how you can use Twitter to increase your website’s traffic. A focused vision and frequent tweeting will allow you to properly promote your brand.