In order to succeed nowadays in business, you must have a strong online presence. The more you make customers aware of your products and services, the more likely they are to choose you. Maintaining and monitoring your online channels can be a daunting task, but it is critical in raising awareness for your business. With that being said, the Google Business Profile tool allows you to manage and optimize your business’s presence on Google SERPs and Maps all through one platform. Keep reading below to learn more about why you should use Google Business Profile.
Why Is Google Business Profile Important?
Most users browsing the web trust Google the most. Curious if a business is a fraud? Ask Google. So you shouldn’t be too shocked to learn that businesses that are verified on Google Business Profile have a higher chance of standing out to customers. Especially because most people will go to Google to verify your business’s authenticity anyways, having that profile is critical. Creating a Google Business Profile goes a long way to convince people that you are a real business that provides authentic services and/or products.
Create Awareness & Get Customer Reviews
If you are looking for a place to go out to dinner or someone to install your new kitchen sink, you will problem go to Google. That is how most people will find your business as well. Creating unique content and continuously keeping your Google Business profile up to date is critical in maintaining that awareness. We will go into more details on how to optimize your Google Business profile below. Google Business Profile also has a feature that allows your customers to leave reviews and ratings for your services or products. Customers love good reviews, and this will likely convince people to choose your business.
How To Optimize Google Business Profile?
Take High-Quality Pictures
Good photos go a long way on Google! Many customers are 2x more likely to get clicks if you have strong photos of your business or products. They will greatly boost your business image and will also help you to stand out among your competitors. High-quality photos are much more appealing for customers who have not been to your business, and they will also help encourage customers to take photos and post those online as well. When you create your profile, or if you are looking to make it better, take high-quality photos of your products, interiors, exteriors, and whatever else may be useful. Hiring a professional photographer is always a good idea!
Crosscheck All Necessary Information
You definitely don’t want to make mistakes on your business profile as this will only lead to confusion among your customers. Check your NAP information, this stands for name, address, and phone number. Make sure this information is identical to the information on your social media channels and your website. Indicate any and all hours that you are open and closed on your profile, especially holiday hours. This is even more important for business owners running a brick-and-mortar store. If the information on any of your channels is inconsistent with what is located on your website, you may lose credibility and negatively affect your rankings.
Encourage Reviews and Answer Questions
Lastly, encouraging reviews and engaging with customers is a great way to use Google Business Profile to your advantage. The ratings on your page will help Google provide useful information to those that are interested. Utilizing the reviews feature will help your potential customers decide if they want to support your business instead of competitors. In addition to encouraging reviews and ratings, take time to respond to customers who leave reviews on your page – good or bad! Show customers that their opinion matters to you.
Contact Boston Web Marketing
We know that all these steps can feel daunting and overwhelming, which is why we have a team of experts looking to help you optimize your Google profiles. From updating NAP information to engaging with customer reviews, we can do it all! Contact Boston Web Marketing today at 8575260096 or firstname.lastname@example.org to get started today – we’ll even provide you with a FREE website audit!