Search Engine Optimization is crucial when it comes to brand visibility and sales. Optimizing your website, social media, Shopify, etc., will help garner more traffic, which can lead to conversions. Many people think SEO is mainly done on your website; however, there are plenty of optimization tactics you can implement that are offsite.
Onsite and offsite SEO are different SEO tasks, but are both equally important in optimizing your website. Continue reading to learn about the difference between the two and the importance of both.
Onsite SEO entails modifying your website to adhere to Google’s standards and to make it user-friendly. One onsite tactic would be improving the user experience. User experience is how searchers see and interact with your website. You want your website’s UX to be the best to avoid high bounce rates. This includes improving site speed, providing relevant and engaging content, facilitating navigation, and more.
Keyword research and improving metadata are also onsite SEO tasks. Keyword research will help you find specific terms that searchers use that are relevant to you. You can implement these terms in your content, website pages, and metadata. Your metadata is a preview of what your website will entail. This pops up when someone searches for your website or something related to your website. Improving your metadata, adding relevant keywords and adhering to Google’s standards will positively impact your search engine rankings.
Offsite SEO includes tasks done off your website that will still impact your traffic, rankings, etc. One offsite SEO task would be link building. Backlinks are placed on an external website to link back to your site. A good amount of quality backlinks can significantly affect your search engine performance. Link building is the process of creating linkable content or assets that will encourage relevant websites to link to you. There are many platforms that can help you with link building.
Another offsite SEO tactic would be social media. Social media is one of the top ways of marketing today. A solid social media presence can improve your website optimization by directing traffic and engaging your audience. Social media could also help you with backlinking, achieving greater brand visibility, and it is a free marketing tool.
Contact Boston Web Marketing
Both onsite and offsite SEO are essential for your website and brand. If you are having difficulties with building strategies and tactics, contact Boston Web Marketing. Our team of SEO specialists will assist you in fully optimizing your website. Contact Boston Web Marketing today at (857)-526-0096, or fill out our online form to learn more!