On-Page vs. Off-Page SEO: What is the Difference?

Though they are on different sides of the fence, on-page and off-page SEO are equally as important in a successful campaign. It is crucial to be optimizing both ends of your website, and there are different ways to maximize your on and off page SEO. Follow along as we dive into the differences and best practices!

What is On-Page SEO?

On-Page or on-site SEO deals with what is on your website that you can control and change. On-page SEO is what is going to help you rank well and get found on search engines. Without prioritizing your on-page SEO strategy, your audience may struggle to find you in their searches, as search engines are not able to understand your content without these important SEO steps. Below are crucial tactics to follow when working on your on-site SEO. Below are a few crucial components of on-page SEO.


  • Page Titles and Metadescriptions are crucial if you want to be found organically on search engines. Search engines use the information in your metadata to determine the content on your page and its relevancy to searches. Make sure to conduct extensive keyword research, include location, and be specific!

Alt Text

  • If your website uses photos, it is important to add alt text to the images so search engines can understand what they are photos of and the page’s content. Alt text is also extremely helpful for users who may be visually impaired, as alt text will tell them what is being shown on their screen.

Page Load Speed

  • A fast loading website has a more likely chance of being ranked higher than a website that is slowly loading.

So much more goes into optimizing your on-page SEO. From mobile friendliness, to the content on your website.

Off-Page SEO

Off-Page SEO refers to getting your audience to your website through links on other websites. Off-page SEO is much more less in your control, but there are a few things you can do to optimize.

Blog Content

  • By creating blog content that is meaningful, useful, and contentful, increases the chances of other people finding your blog helpful as well. By making important engaging content, others may want to use you as a source in their content by linking back to you.

Social Media

  • Engaging, useful social media posts are more likely to be shared by others. When you include a link back to your website in your engaging social posts, you it will generate links back to your site.

Though off-page SEO is not completely in your control, there are tactics you can use to continually optimize more and more.


Both on and off page SEO are equally as important when you are beginning SEO for your business. It is important to put thought and effort into your on-page SEO that you can control, to then expand to see what you are able to do off-page. SEO strategies require intense research, planning, and effort.

For more information from search engine optimization experts at Boston Web Marketing, be sure to contact us today!

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