Off-Page SEO: What It Is & How It Compares To On-Page

One aspect of digital marketing is off-page SEO. There are valuable ways to promote websites through the use of off-page SEO. Link acquisition is traditionally part of off-page SEO. This is important so that it can’t be overstated, as links remain a key ranking factor. Want to learn more about off-page SEO? Continue reading this blog post!

What Does Off-Page SEO Consist Of?

In addition to press exposure and links, brand awareness includes publications on other sites and newsletters. A direct relationship exists between SEO and attributable search rankings. SEO anticipates achieving higher rankings and more search traffic. In the earlier days of SEO, analytics provided which keywords drove each search-derived visitor to a site.

On-Page Vs. Off-Page SEO

A website’s on-page SEO involves optimizing it for search engines so they can crawl and understand it more easily. In addition, internal links should be used, and canonicalization should be performed. The content should be edited to make sure it is clear. Title tags should be descriptive, and meta description fields should be unique. Off-page SEO factors are considered weaker signals than on-page SEO factors because they are based on what a page is relevant for. This is why content is regarded as the most substantial ranking factor. Even so, a web page will struggle to rank in highly competitive markets without off-page SEO.

What Makes Off-Page SEO So Essential?

The importance of off-page SEO lies in that a website without citations from another is similar to a site unworthy of crawling and indexing. Since off-page ranking factors, such as links, determine a site’s importance, failure to gain links may hurt search traffic. In most cases, off-page SEO helps a site rank higher for more keyword phrases by providing forward momentum.

Contact Boston Web Marketing for More Off-Page SEO Advice

Contact Boston Web Marketing today to discover more about off-page SEO and how you can master it to achieve more optimized results. We are happy to provide you with insight regarding off-page SEO to help better your business. To get in touch with us today, call us at (857) 526-0096 or email

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