The straightforward answer to this question is NO. Formulating a complete SEO strategy, adding fresh content, and fixing technical issues may have gotten you to a good ranking position. However, in order to stay in your desired place, you must maintain the website’s SEO. The SEO industry is constantly evolving, and competition is fierce. Continue reading to find out why you cannot stop your SEO efforts completely.
Algorithms Change Frequently
In simplest terms, algorithms are what search engines use to determine how they rank websites on SERPs. The search engines update their ranking algorithms regularly to continue satisfying changing customer needs. This is why an SEO strategy that got you on the first results page last year will not necessarily get you ranked this year. Therefore, it is crucial to stay up-to-date with the algorithm updates so you can tweak your SEO strategy accordingly.
Keep Your Content Relevant
The goal of SEO is to drive traffic to your website by creating value for your target audience. The best way to achieve this is to supply content that engages and excites your target customers. If you only post content once in a while, your customers will lose interest in what your website has to offer. Producing fresh, unique content will keep old readers coming back and new customers coming in. It is good practice to post new content every month.
Competition Never Stops
The rapidly expanding internet has created a platform where entry costs are low, and competition is high. However, just because your website reaches the first results page does not mean you are safe. Many competitors are working and improving their SEO strategies to steal the first-page spot right from under you. That is why it is essential to continuously maintain your website’s SEO to stay above hundreds of other sites competing for the same keywords.
Customer Behavior Changes Everyday
Search engines base their rankings on pulling the most relevant content for the user. Therefore, your SEO strategy should ultimately revolve around customer behavior, which is constantly changing. For example, customers use mobile more often than desktop and search in a conversational tone rather than single words. These changes in behavior have caused a massive shift in the way we do SEO.
Contact Boston Web Marketing
Maintaining and updating your website’s SEO can be highly time-consuming. Boston Web Marketing is here to help. Our specialists stay up-to-date with changes in the industry to effectively formulate the best strategy for your website. Get started with Boston Web to increase your rankings today!