Recently Google announced that it will be introducing a new Video Campaign report within Google Analytics which will allow advertisers to get more insights into the performance of their Youtube Trueview ads that are managed through Google Adwords.
The new report is rolling out in Analytics accounts over the next few days and can be found in the AdWords section under the Acquisition menu.
Video Campaign reports in Google Analytics will provide metrics including paid views, cost per view, and website clicks generated from video views. It will also feature new metric groups including Engagement which will provide insight into how users engage with both a video ad and the advertiser’s website.
The AdWords and Analytics accounts will need to be linked and auto-tagging needs to be activated in AdWords for the data to be available in Analytics.