After a few months of testing, Google has finalized the new Search Analytics for Webmaster Tools; this new tool will eventually replace the Search Queries report that is currently set up in Webmaster Tools. Search Query Report will still be available, but within the next three months or so, it will be completely replaced by Search Analytics.
Trust me, this is a good thing! Search Analytics will over the same information as Search Query, and then some! It’s a lot easier to use and navigate, and there are plenty of filter options to make customized reports.
Google representatives are reported saying that this new tool will allow you to breakdown information further than you ever were able to do in the past; you can compare mobile versus desktop, images, videos, etc. You can even filter out certain keywords people used; you would want to filter out negative keywords that have nothing to do with your business.
Last but not least, and probably most importantly, the data that will be displayed on Search Analytics is a lot more accurate!
For more information about Search Analytics, and how to analyze your site’s traffic, please contact Boston Web Marketing at 857.526.0096.