New Improvements to AdWords Call Conversion Tracking

New Improvements to AdWords Call Conversion Tracking

Website call conversion tracking has now been simplified in AdWords. The set up hasn’t changed, you can still set up these conversions under the Conversions section in AdWords.

Conversion Tracking in AdWords

Photo Credit: Search Engine Land

Rather than adding a tag for every number listed on the landing page, users only need to use one piece of conversion tracking. However, you must keep the JavaScript snippet that replaces the phone number with a Google forwarding number on the page.

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