Twitter has yet again improved and added innovated features to help improve their users’ experience. Here are some of the newest features we should be incorporating into our Twitter strategy!
- Improved Profile Page: profile pages have been improved; both more appealing and easier for users to navigate. You can now upload a more personalized header, as well as insert a bigger profile picture; the new look is very similar to that of the Facebook profile page. According to Twitter, everyone will have this new layout by May 28!!
- Direct Response Ads: there are completely new ad formats with actions like: click to call where the mobile user can reach out to advertisements by clicking on the ad, e-mail signups, and app installs.
- Best Tweets Appear Larger: Twitter wanted to find a way to make the most appealing and engaging Tweets to stand out from the rest; similar to Facebook Trending, Twitter now is making more engaging and popular Tweets stand out more by making them physically bigger than regular Tweets.
- Photo Collage: Twitter has introduced their version of a slideshow; the Roll Out of the Photo Collage. Now businesses (and people) can upload FOUR photos for a single tweet, instead of just one! This will help create a more appealing and compelling photo, which can only help businesses sell and advertise their brands.
Twitter has really improved their site with these new and improved features; as webmasters and business owners, we should take full advantage of these new changes! These new features can really help us get your products/services noticed through Twitter.