So we already started hearing about the Facebook call to action button beginning of December. Now, you can implement it! Having a clear call to action button on your website for users is a big factor for generating positive conversion rates for businesses. Whether the button is to sign up, contact us, enroll now, watch video, or shop collection, when people click this button they expect be taken to the right landing page, with no confusion as to what to do next.
Facebook has made it easier for users to interact with business Facebook pages by incorporating this clear call to action button front and center, highlighted in green, to drive business objectives.
There are seven different call to action texts to choose from that should fit your business objectives. You can choose from the following:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
You can track your click-through-rate of this button as well, see the red highlighting above. It is very easy to install! Try it out and see what it does for your conversions!