New Ad Extension in AdWords: Callouts

New Ad Extension in AdWords: Callouts

Google recently announced a new ad extension in AdWords called callouts.  This allows advertisers to display offers and benefits that are unique to their sites, products or services.  Callouts is an additional line of text in ads.

This line of text can be used to promote things like free shipping or 24 hour customer service.  They can also be used to promote seasonal offers or specials.

Photo Cred: Ginny Marvin at searchengineland.com

Photo Cred: Ginny Marvin at searchengineland.com

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